Project for
Ever
Bloom
Branding | Photography
Si:zən began with the goal of creating a natural deodorant that embodied a sense of mindful luxury.
The concept was rooted in purity, nature, and a serene, elevated experience.
The challenge was to translate this philosophy—the essence of natural ingredients and sophisticated minimalism; into a visual identity that felt authentic yet highly premium.
We aimed to create a universe where the product exists in visual poetry; serene, organic, and timelessly elegant.
At the heart of Si:zen lies a duality — purity and sensuality. DOC’s vision was to translate that tension into a visual story that feels alive yet calm, luxurious yet effortless.
The campaign would live between the natural and the surreal: a dreamy world where organic textures, soft haze, and grounded tones coexist.
Color Palette
Muted greens and whites; echoing eucalyptus leaves, soft clay, and morning light.
Lighting Direction
Hazy, diffused, and slightly moody, creating depth and a sense of mystery.
Material Realism
A matte texture finish to align with the product’s natural formulation.
Phase 1 — Product Reconstruction
With no physical samples available, DOC modelled the exact product in Blender, based solely on PDF specs and reference photos.
Precision was key — from cap curvature to label proportion, ensuring authenticity even in virtual form.
Phase 2 — Texture & Material Development
Real-world texture calibration was simulated digitally — replicating matte plastic, metallic accents, and reflective labeling.
Subsurface scattering was applied subtly to mimic the diffusion of real skin-touch surfaces.
Phase 3 — Lighting & Composition
Lighting defined the emotion.
A controlled blend of soft volumetric fog and backlit glow achieved the brand’s “dreamy-hazy” tone while maintaining premium clarity.
Compositions were designed to emphasize product honesty; no clutter, only calm visual rhythm.
Phase 4 — AI-Driven Lifestyle Campaign
To extend realism, DOC generated AI lifestyle scenes inspired by the 3D renders — translating the same lighting, tone, and emotional cues into human context.
This merged world blurred the line between real and artificial, building a believable digital brand presence.
Total time
Less Than two weeks ≃ 10 Days.
Every stage was executed remotely; yet with complete precision, consistency, and speed, maintaining the DOC standard of premium minimalism with emotional weight.
Scope
Day 1–2: Client brief, moodboard, creative direction approval
Day 3–5: Product modeling and texture development
Day 6–7: Lighting, scene building, camera composition
Day 8: AI-assisted lifestyle campaign production
Day 9–10: Post-production, grading, final delivery presentation
Main Elements
Here you can find all the visual elements for this project, as logo design, and the process and thoughts behind it, & also the typography, photography, and colors too.
All product visualization was executed in Blender, allowing complete control over geometry, light, and texture.
We developed custom shader materials to achieve the perfect matte diffusion, ensuring the light behaves gently across surfaces.
Lighting direction followed the brand’s tone: dreamy and glowy, with a focus on warm, diffused highlights.
Every scene was composed as if shot in a conceptual photography studio, with soft edges, pastel backgrounds, and cinematic framing.
The renders bridge reality and imagination, showcasing the product as both an object and an emotion.
To expand Ever Bloom’s world, we executed AI-driven lifestyle visuals inspired by pastel surrealism.
These sessions helped us create art-directed imagery, pink donuts, blurred lights, smooth gradients; representing indulgence and innocence.
Each AI-generated scene was built as a continuation of the 3D work: same tones, same softness, but humanized through storytelling.
The result is a campaign language that feels editorial, playful, and perfectly aligned with the product world.
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